What’s in a brand? Nevada in search of an effective hook How do you capture the essence of Nevada in a brand? That’s a task the Nevada Tourism Commission will assign to a brand development vendor...
The abouTourism TV is an on-line video collection aimed at destination marketing professionals and people with interest in tourism. There are videos about tourism campaigns, latest news and...
Partly to improve meeting and venue design and success and partly to avoid being caught flat-footed in the midst of future crises like the global downturn of the past 12 to 18 months, two major...
Love-themed campaigns seem to be back in fashion this year. Following its legendary predecessors "I♥NY"(30yrs old) and "Virginia is for Lovers"(40yrs old) campaigns, Philadelphia has launched a new...
2010: a year which highlights the invaluable role which Sports and Mega Events can play in destination development & marketing Mega events exert their influence on a whole region, entailing the...
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