SEEING IS BELIEVING

Through the eyes of your customer

In Toposophy, we have recently had the opportunity to reflect on the quote of Kakuzo Okakaura that "the art of life lies in a constant readjustment to our surroundings". Indeed, the Japanese scholar...

Destination Marketing: Social Media Campaigns that Work

Slovenia, through the Slovenian Tourist Board (STB) has a well developed digital presence promoting the country as a tourism destination. In order to raise awareness of Slovenia as a high class and...

Athens is Awarded for Marketing Efficiency & Ideas that Work!

The largest online & offline integrated marketing initiative ever launched for the City of Athens, has been  honoured with an international efficiency award! 2012 came to the best possible close for...

Film Tourism & Destinations On Air

There is no doubt that film tourism can be a valuable vehicle for destination marketing and even better for new tourism product development as well. Film and TV productions can have very powerful...

Alternative Joint Marketing Initiatives- Get Inspired!

We really like seeing fresh marketing initiatives inspired by authentic destination characteristics and products and powered by a collaborative spirit with a purpose. The  Alabama Tourism...