Love is in the air - again!
Love-themed campaigns seem to be back in fashion this year. Following its legendary predecessors "I♥NY"(30yrs old) and "Virginia is for Lovers"(40yrs old) campaigns, Philadelphia has launched a new...
Love-themed campaigns seem to be back in fashion this year. Following its legendary predecessors "I♥NY"(30yrs old) and "Virginia is for Lovers"(40yrs old) campaigns, Philadelphia has launched a new...
2010: a year which highlights the invaluable role which Sports and Mega Events can play in destination development & marketing Mega events exert their influence on a whole region, entailing the...
There is expected to be 70% increase in participation in adventure travel over the next 3 years, while demand for ethical and environmentally sensitive travel will quadruple in the same period...
More and more Destination Management Organizations (DMOs) tend to adopt 1st person storytelling marketing campaigns instead of traditional one way communication with uninspiring slogans & boring...