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Love is in the air - again!

Love-themed campaigns seem to be back in fashion this year. Following its legendary predecessors "I♥NY"(30yrs old) and "Virginia is for Lovers"(40yrs old) campaigns, Philadelphia has launched a new...

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Mega Events for Destination Development & Marketing

2010: a year which highlights the invaluable role which Sports and Mega Events can play in destination  development & marketing Mega events exert their influence on a whole region, entailing the...

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Study Snapshot: Passport to Adventure, Industry Trend Report 2010

There is expected to be 70% increase in participation in adventure travel over the next 3 years, while demand for ethical and environmentally sensitive travel will quadruple in the same period...

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Storytelling for Destination Marketing goes mainstream!

More and more Destination Management Organizations (DMOs) tend to adopt 1st person storytelling marketing campaigns instead of traditional one way communication with uninspiring slogans & boring...

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