SEEING IS BELIEVING

Through the eyes of your customer

In Toposophy, we have recently had the opportunity to reflect on the quote of Kakuzo Okakaura that "the art of life lies in a constant readjustment to our surroundings". Indeed, the Japanese scholar...

Market Snapshot: Today's Globetrotting Children

Globetrotting children of today will have been abroad four times by the age of 10, it was revealed yesterday in a research report which shows that the most common holiday destinations for UK kids...

UNWTO Barometer: 2010 – Improved prospects in a ‘year of transformation’

Growth returned to international tourism in the last quarter of 2009contributing to better than expected full-year results, according to the latest edition of the UNWTO World Tourism Barometer.

Study Snapshot: Passport to Adventure, Industry Trend Report 2010

There is expected to be 70% increase in participation in adventure travel over the next 3 years, while demand for ethical and environmentally sensitive travel will quadruple in the same period...

Storytelling for Destination Marketing goes mainstream!

More and more Destination Management Organizations (DMOs) tend to adopt 1st person storytelling marketing campaigns instead of traditional one way communication with uninspiring slogans & boring...