BLOG
October 5, 2011
Posted By: Manolis Psarros
TAGS:  ATEDCo, brand image, case study, digital marketing, marketing integration, reputation management, This Is MY Athens, thisisathens, tourism marketing, user generated content

Online/Offline Marketing Integration Case Study: This is Athens

User Generated Content & Reputation Management through Integrated Online & Offline Marketing efforts Back in 2010, BreathtakingAthens.com, the official visitors' website of Athens, Greece launched...

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BLOG
October 3, 2011
Posted By: Manolis Psarros
TAGS:  destination decision, Destination Marketing, digital marketing, online reviews, social media, travel planning process, TRAVELSAT

Top Factors Influencing Destination Choice

International survey: 4 decisions out of 10 prompted by friends & relatives’ recommendation We have all realized by now the power of reviews. It is probably a natural shift driven by the information...

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