BLOG
October 31, 2011
Posted By: Manolis Psarros
TAGS:  boomers, Generation X, millennials, target market, travel information sources

Market Knowledge: Different Destination Information Sources per Age Group

According to the Ypartnership/Harrison Group 2011 Portrait of American Travelers, different generations trust different sources for information about destinations and travel suppliers. Younger...

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BLOG
October 26, 2011
Posted By: Manolis Psarros
TAGS:  cooperative marketing, Innovation Norway, Jetstar, joint tourism marketing, National Museums Scotland, norway, SAS, tourism australia, VisitScotland

Cooperative Marketing: Much More Than a Trend

Norway and Scandinavian Airlines Launch New Campaign Site Innovation Norway has partnered up with SAS Scandinavian Airlines, VisitOsloRegion and Fjord Norway to develop a campaign where users get...

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BLOG
October 24, 2011
Posted By: Manolis Psarros
TAGS:  ABTA, AMEX, holiday planning, Sustainability, Tourism and Travel Trends, Travel Expenditure, travel experiences, Travel Study

Now Trending: Travel Expenditure and Holiday Planning on the Rise! Are you Ready?

Good news for the Tourism & Travel Industry! Two recent surveys reveal that holidays will be the last thing to go from the agenda, despite economic difficulties, while an other survey results...

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BLOG
October 20, 2011
Posted By: Manolis Psarros
TAGS:  australia, Luxury travel, Maya Calendar, mexico, New Zealand Tourism, tourism marketing

Marketing Campaigns Going For The Luxury Market

Luxury travel sectors are distinguished by uniqueness, brand imagery and high price levels—the main guiding principles of the luxury sector—but they are also impacted by the same trends. The main...

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BLOG
October 17, 2011
Posted By: Manolis Psarros
TAGS:  business events, business tourism, cooperation, innovation in tourism, knowledge management, MICE, Sydney

Business Events Offer More to Destinations than Tourism Dollars Alone

Australia’s leading convention bureau, Business Events Sydney (BESydney), has released the second phase of its Beyond Tourism Benefits: Measuring the social legacies of business events research...

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