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Destination Branding Workshop

by Manolis Psarros - abouTourism Destination Branding is back in fashion as cities and countries all over the world pursue image makeovers designed to help them stand out in the weak global economy...

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Destination Branding Workshop (PART THREE): Strategies in Action - New Zealand

New Zealand: From Fuddy-Duddy Destination for Émigrés to Funky Hotspot for Adrenalin Junkies By Tom Buncle, Managing Director, Yellow Railroad (Nov 2010) – for abouTourism blog (Manolis...

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