Mexico Tourism Board has just launched a new marketing initiative as part of a reputation management framework, incorporating user generated content to build trust and change perceptions in its main...
Gamification is already spreading to travel companies and tourism organisations who increasingly use gaming techniques through social media channels to generate brand awareness and build loyalty as...
E-Tourism Heraklion Seminar, Crete, 22 & 23 November 2011 The second seminar of the E-Tourism Seminars Roadshow was successfully completed in Heraklion, Crete on 22 & 23 November 2011. This two-day...
This time of year, especially with the opportunity of large exhibitions such as the WTM in London last week, we see the launch of new marketing campaigns by destinations announcing to the world that...
Only one week left until the e-Tourism Seminar in Heraklion Crete, on 22 & 23 November! Maximize Your Online Tourism Strategy: Tools & Tactics Following the success of the first e-Tourism seminar...
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