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"The Most Social Cities” Index

"The Most Social Cities” Index is a unique initiative aimed at rating Internet social communities of cities. The study is jointly being carried out by Best Place – European Place Marketing Institute...

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Tourism Trends & Tools to Reach Destination Target Markets

Social networking is growing fast and is taken further by smartphone and tablet rising usage which allows to connect on-the-go and interact in real-time. Mobile web browsing has been growing fast in...

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Destinations Dressing up for Valentine's Day

Since this is the "Love" week of the year, its a nice opportunity to have a look at some -Valentine's special- online & offline marketing initiatives that caught our eye. We liked what we saw, with...

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UK Global & Domestic Tourism Marketing Approach

Going Hostile Externally - Collaborating Internally Going Global Very soon “right across the world, there will be no escape from the message that Britain is great” as a new phase of the GREAT...

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New Reputation Management and Targeted Marketing Campaigns

Japan Going Social to Revive Image Engaging influencers to suppress negative sentiment and creating brand ambassadors to promote a positive image of the destination, is certainly one of the crucial...

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