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Destinations Dressing up for Valentine's Day

Since this is the "Love" week of the year, its a nice opportunity to have a look at some -Valentine's special- online & offline marketing initiatives that caught our eye. We liked what we saw, with...

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Destination BrandWatch: Airlines Teaming Up with Destinations

Tourism Australia and Singapore Airlines launch marketing campaign An £800,000 advertising campaign to help boost tourism from the UK to Australia in the wake of flooding in Queensland and wildfires...

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Study Snapshot: DMAI: New DMO Social Media Metrics – What Should I Be Measuring?

Originally posted in DMAI website: destinationmarketing.org Social media has changed the way that DMOs do business. That’s obvious.  What can be a little less straight forward is knowing what...

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5 Basic Principles (& 25 Best Practices) for DMO Websites

According to many recent studies, Destination marketing organizations (DMOs) are facing intriguing challenges to provide quality information online in an era of information overload. Insufficient...

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