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Destination BrandWatch: What's your ID?

Destinations are competing in a crowded marketplace where travellers are not particularly loyal to specific destinations and visitation decisions are affected by multiple factors. Developing a...

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Study Snapshot: Hospitality Industry Trends & Marketing Plans

A new survey showing the industry's outlook for 2012 incorporating responses from more than 9,000 accommodation owners and managers worldwide, has just been released by TripAdvisor. The TripAdvisor...

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"The Most Social Cities” Index

"The Most Social Cities” Index is a unique initiative aimed at rating Internet social communities of cities. The study is jointly being carried out by Best Place – European Place Marketing Institute...

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Tourism Trends & Tools to Reach Destination Target Markets

Social networking is growing fast and is taken further by smartphone and tablet rising usage which allows to connect on-the-go and interact in real-time. Mobile web browsing has been growing fast in...

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Destinations Dressing up for Valentine's Day

Since this is the "Love" week of the year, its a nice opportunity to have a look at some -Valentine's special- online & offline marketing initiatives that caught our eye. We liked what we saw, with...

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