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Destination Brandwatch: Singapore Tourism empowers visitors with YourSingapore

The Singapore Tourism Board has refocused the Singapore destination brand from “Uniquely Singapore” to “YourSingapore”.  The aim is to place visitors at its core and to build on Singapore’s...

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Travel Insurance Firm Campaign: The Travel Agent Is Dead!

If you're reading this, then you are likely a travel agent and most certainly alive, right? Then read on with caution as iTrek travel insurance, an Australian firm, is starting an 'exciting' new...

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Future Meetings Experience' online survey:New Business Models, Radical Price Incentives, Deep Personalisation and Onsite Transactions will shape the industry landscape in 2020

New Business Models, Radical Price Incentives, Deep Personalisation and Onsite Transactions will shape the industry landscape in 2020 Convention 2020 initial survey findings show hypercompetition...

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Will You attend ITB 2010?

Will you attend next week's ITB? If so let's catch up. Just Send me an e-mail at manolis.psarros@gmail.com & let me know which times & dates you are available for a meeting. Hope to hear from you...

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South Africa, CMO Council Team On Branding

As the first project in its new GeoBranding Center, the Chief Marketing Officer Council (CMOC) is partnering with South Africa to measure the impacts of the country's branding efforts and...

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