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Global Travel Trends 2012

During the ITB 2012, IPK International unveiled the preliminary results of the World Travel Monitor® survey which  show a 5% rise in global outbound travel (with overnights) in 2011 to 750 million...

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Tourism Partnerships for Extended Marketing Reach

They are new, fresh and big and they are all partnerships with a cause. Scotland is set to maximize its exposure to a global audience, through a joint marketing campaign with Disney for a new...

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The Future of Online Travel Inspiration, Planning & Booking Process

A recently released study by Amadeus: Empowering inspiration: the future of travel search, identifies trend-setting consumers' behavior and motivations when shopping for travel online and identifies...

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