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Study Snapshot: Mobile Travel Planners Offer Marketers Growing Target

Nearly a third of smartphone users will research travel plans via mobile this year Smart device apps and mobile-optimized websites are changing the way people travel, from trip planning to boarding...

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Study Snapshot: New DMO Media Metrics – What Should I Be Measuring? Part 2

Originally posted in DMAI website: destinationmarketing.org As a follow up to the previous post on social media metrics, here are a few more social metrics to measure, uncovered as DMAI’s Standard...

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