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Destination Marketing & Sport Tourism

Sport tourism is much more than just one-off sport activities. It can form a unique culture at the destination, enhance long term tourism development and certainly has great economic benefits as one...

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Study Snapshot: Key Market Travel Spending Trends 2012

Global travel spending is on the rise, building momentum toward pre-recession levels, according to Visa’s 2011 Travel Snapshot. The recently released report highlights key spend insights from its...

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Targeted Destination Marketing: Engaging the Foodies

More and more destinations and DMOs are turning to diversified campaign initiatives in order to reach target audiences. Food is certainly an element very closely connected to the destination...

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Crowdsourcing & Tourism Campaigns! Using the Power of the Crowd

"Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people...

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Trend Snapshot: The booking and buying habits of UK, German & French travellers

PhoCusWright presented at ITB Berlin in March 2011 key findings of its European Consumer Travel Report which provides an overview of the status of consumer travel in three individual markets - the...

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