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Unique Selling Propositions-What's yours? Tourism marketing recipes with fresh ingredients

Bhutan turns up the happiness for tourism marketing Bhutan, the country perhaps best known for giving the world the measurement of 'gross national happiness,' is preparing to inject some happiness...

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Iceland volcano crisis will hit European airlines worse than U.S.

[caption id="attachment_957" align="alignleft" width="450" caption="Smoke and lava are seen as a volcano erupts in Eyjafjallajokul. REUTERS/Lucas Jackson"][/caption] The eruption of an Icelandic...

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Destination Marketing on the Road!

Today, modern road tripping is a fast growing hobby, and not just a means of vacationing. Groups & individuals dedicated to the art of the road trip, known either as professional road trippers or...

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Destination Brandwatch: Pure Michigan is back on track

Michigan is again going national with its Pure Michigan tourism campaign.  The state has decided to put most of this year’s reduced marketing money toward an $8.9 million spring/summer national...

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Destination Brandwatch: "Japan. Endless Discovery"

The Japan Tourism Agency unveiled a new campaign logo with the slogan “Japan. Endless Discovery,” designed with Japan’s iconic cherry blossom, which represents Japan’s natural beauty, tradition...

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