MILLENNIAL MARKETING

GOING BEYOND THE SCHMALTZ

Sorry to shatter the illusion, but unemployment, spiralling debt, careers without prospects, the generational wealth gap, social-media induced stress and general life-anxiety...

CITY TOURISM: IS THE BEATEN PATH A THING OF THE PAST

TBEX Europe 2015 is taking place NOW at the coastal scenery of Lloret de Mar in Catalonia, Spain and it seems like a perfect time to reconsider a few ideas about what makes an authentic experience...

A FEW INSIGHTS FROM PLACE MARKETING & BRANDING 2015+

It has only been a few days since the announcement of the latest report by Best Place, yet I am already looking forward to meet up again soon with good colleagues and dedicated experts such as Juan...

Destination Marketing & Sport Tourism

Sport tourism is much more than just one-off sport activities. It can form a unique culture at the destination, enhance long term tourism development and certainly has great economic benefits as one...

Unique Selling Propositions-What's yours? Tourism marketing recipes with fresh ingredients

Bhutan turns up the happiness for tourism marketing Bhutan, the country perhaps best known for giving the world the measurement of 'gross national happiness,' is preparing to inject some happiness...