BLOG
April 5, 2013
Posted By: Manolis Psarros
TAGS:  china, tourism australia, tourism queensland, travel market, unwto

Chinese Travel Market & the World

According to the latest report published by UNWTO, China’s expenditure on travel abroad reached US$ 102 billion in 2012, making it the first tourism source market in the world in terms of...

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BLOG
April 6, 2010
Posted By: Manolis Psarros
TAGS:  brandjacking, Destination Marketing, new zealand, tourism australia, tourism campaign

To Go Viral or Not - PART II: Online ambushes hit Tourism Australia’s new campaign

Tourism New Zealand played a social media April Fool’s Day joke on Tourism Australia by brand-jacking a new million dollar campaign called There’s Nothing Like Australia - reminding brands to...

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