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Crowdsourcing & Tourism Campaigns! Using the Power of the Crowd

"Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people...

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Trend Snapshot: The booking and buying habits of UK, German & French travellers

PhoCusWright presented at ITB Berlin in March 2011 key findings of its European Consumer Travel Report which provides an overview of the status of consumer travel in three individual markets - the...

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Top 20 Vintage Tourism Ads (Part 2): Travel ads as antidepressants

During our mission to discover the best vintage tourism ads, we came across so many posters that were too good to ignore. So guess what! Here comes the second part of abouTourism's series of vintage...

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Study Snapshot: Travel Industry's Online Sales Rebound

Fees help overcome slowing penetration rate The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales picked up steam again last year...

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Tourism Ambassadors: Show them what we've got!

Utilizing local people and their experiences,  as representatives of the tourism brand  is a method that several Tourism Boards have used in order to strengthen the "local knowledge-authenticity"...

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