The Flash Eurobarometer “Survey on the attitudes of Europeans towards tourism”(No 328) has been conducted between 24 and 28 February, 2011. Over 30,000 randomly selected citizens aged 15 and over...
As mentioned in an earlier post the internet is now involved in 85% of holiday purchases while smartphone mobile usage is steadily increasing along with the demand for more travel information and...
A recent study of general consumer behaviour by Google with Ipsos OTX found that 71% of smartphone users carried out a search because they had seen an ad either off or line, while 74% of offline...
Destination Marketing Organizations around the world have realised the added value of using social media channels to market their destinations and increase awareness. There are certain examples...
The European Travel Commission (ETC) has published its first quarterly report on European Tourism in 2011 – Trends & Prospects. Destination and industry data indicate a positive start to 2011.
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