Identifying and selecting those market segments that have the best potential for the goals of the destination is certainly not possible without thorough knowledge of the needs, wants, and...
The Reinvention of "I Love NY" logo with Crowd Sketches New York just launched a new tourism campaign featuring a reinvention of the iconic "I Love NY" logo. For the first time ever, the State has...
As an internationally traded service, inbound tourism has become one of the world’s major trade categories. The overall export income generated by inbound tourism, including passenger transport...
According to TripAdvisor's latest Accommodation Owners Survey, owners cited online marketing: SEO, SEM and banner advertising (63 percent); social media (39 percent); mobile (27 percent); email...
Amid fierce competition for tourism receipts, certain destinations take a more proactive approach addressing the issues their tourism industry is facing, in order to stay ahead of their competitors...
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