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Survey Reveals DMO Marketing Budgets on the Rise

The meetings industry is feeling the positive effects of economic recovery. According to the recently released Convention Sales Practices Study, DMO marketing budgets have increased by 7% in the...

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Spain: New Tourism Campaigns for Madrid & Valencia

Real Madrid's players as Spanish Brand Ambassadors Legendary football club Real Madrid had signed a deal to promote Spain and Madrid as tourist destinations in April. The new marketing campaign...

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Destination Marketing & Reputation Management

Brand image is everything when it comes to tourism. No matter how beautiful and attractive a destination is, if the travelers have doubts especially regarding their safety, then they will most...

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New Tourism Report shows Luxury Brands Thrive as the Economy Strengthens

With a strong economic resurgence under way, luxury brands seem to be benefiting from the increase in discretionary income and corporate travel budgets more than any other tier. That is at least...

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Destination Marketing Campaigns: What's new?

Montreal Festimania Montreal's 11 summer festivals already draw some 3 million visitors (out of a total 6 million visiting the city during the summer). But Montreal is now building on these key...

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