BLOG
August 29, 2012
Posted By: Manolis Psarros
TAGS:  Atout France, cooperative marketing, Destination Marketing, GoRural, local destination marketing, reputation management, Scotland, visitengland

Local Destination Marketing - Take a Look "Inside"

This is a selection of recent marketing initiatives from England, Scotland and France aimed at promoting domestic tourism and 'staycations', local collaboration and product development as well as...

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BLOG
August 9, 2012
Posted By: Manolis Psarros
TAGS:  Destination Marketing, digital marketing, DMAI, DMOs, ECM, marketing budget, marketing integration, social media

The Destination Marketing Landscape: The Role of DMOs

2012 has been declared as the year of integrated online & offline marketing while digital technology is nowadays at the epicenter of the tourism experience. Since the budget of a DMO and its...

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BLOG
August 1, 2012
Posted By: Manolis Psarros
TAGS:  Athens Convention Bureau, brand monitoring, business tourism, Destination Marketing, Greece, Greek National Tourism Organization, Incredible Crete, reputation management, social media, This Is MY Athens, True Greece, visitor greeter program

Greece: Online Reputation Management & Destination Marketing

For an online reputation management program to be successful at a destination level, it is clear that Tourism Boards and DMOs need to follow an organized and methodical approach. Setting...

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