Destination Branding Workshop (PART TWO): Creating a Place Brand

Creating a place brand calls for collaborative research to design an effective strategy, a high level of community & stakeholders engagement and a strong political will to implement it. When it comes to tourism and destination branding it's all about ''creating a sense of place and telling a story'' (Tom Buncle).

In this second part of the Destination Branding Workshop we analyze in brief the real facts, challenges and solutions on the place branding strategy through a tourism perspective. Enjoy the slideshare presentation  and feel free to make your comments.

Next Week: Branding Strategies in Action - New Zealand: From Fuddy-Duddy Destination for Émigrés to Funky Hotspot for Adrenalin Junkies by Tom Buncle (Managing Director at Yellow Railroad/Author of ETC-UNWTO Handbook for Tourism Destination Branding)