E-Tourism Athens Seminar

E-Tourism Frontiers and AbouTourism present the first of the online tourism seminars in Greece The first seminar of the E-Tourism Seminars Roadshow was successfully completed in Athens, on 27 & 28 September 2011. This practical and informative seminar was presented by E-Tourism Frontiers CEO, Mr. Damian Cook featuring special sessions by representatives of Expedia & TripAdvisor. Representatives of local and regional tourism organizations, the Greek and regional tourism industry as well as tourism professionals had the opportunity to learn more about:

• How the Travel business has shifted online and why it is vital that destinations and businesses change the way they work
• How to develop an e-marketing and management strategy
• What are the key resources to have in place and how to set them up
• How to upgrade their website and manage it more effectively
• Online Advertising and Search Engine Optimization
• How to start taking online bookings and payments and to combine this with offline business in a safe and secure way
• The Social Media Toolbox- how to use Facebook, Twitter, Blogs and YouTube in their business
• How to encourage and help their customers to market via social media and capitalize on User Generated Content
• How to produce, store, manage and publish photos, video and other media for their business
• The importance of mobile phones and devices for tourism businesses and how they can use them to make their business more accessible online

[box type="info"]AbouTourism and Etourism Frontiers, leading experts in Online Tourism, present the next seminar of the E-Tourism Seminars Roadshow to take place in Greece, this time in Heraklion, Crete on 22 & 23rd November 2011, at the Heraklion Chamber of Commerce & Industry, room “Kastelaki”, 9 Koronaiou Str. This two day seminar is brought to you by the Municipality of Hersonissos, with the support of the Heraklion Hotels Association. IT support by EyeWide e-solutions. [/box] •ελληνικά/•english