Travel Trade Events- Effective Targeting & Strategic Cooperations

Within the framework of its tourism marketing action plan, the City of Athens, through the Athens Development and Destination Management Company (ADDMA)  has reached a strategic agreement with the European Tour Operators Association (ETOA) for the organization of a series of annual B2B workshops under the name “Travel Trade Athens”. The first Travel Trade Athens 2013, will be held on the 22^nd & 23^rd of April 2013, at the New Acropolis Museum in the Greek Capital. This 3-day trade event comprises of pre scheduled appointments with local suppliers, thematic visits around Athens and social events for at least 80 hosted buyers including tour operators, conference and meeting organizers and distinguished journalists from Europe and the USA. The hospitality program aims at showcasing and promoting the tourism product of Metropolitan Athens and at creating the appropriate channels of cooperation between the local tourism industry and hosted buyers targeting the Athens market, in order to acquaint hosted buyers with the city’s tourism infrastructure and major points of interest. Up to 200 businesses and suppliers from all sectors of the local tourism industry will participate in a round of 32 preset B2B appointments in order to present their services and products and to discuss ways of cooperation with the hosted buyers. Major destination stakeholders such as the New Acropolis Museum, the Athens International Airport, Aegean Airlines and the Athens Convention Bureau have already announced their support, while many other sponsors and supporters will be announced shortly. As the Executive Director of ETOA, Mr. Thomas Jenkins, said: “Athens attracts foreign visitors for over three thousand years now. It thus holds a unique position among European cities. This means that as our members bring visitors from all regions of the world to Europe, Athens is, actually, the ideal place for a workshop. The event will take place in the New Acropolis Museum, across from one of the most prominent attractions of the world: an international workshop in a setting of international importance.” We are looking forward to it! More info: www.etoa.org,  www.breathtakingathens.com

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