THE WHOLE PLACE, NOT JUST THE DESTINATION

Are you wondering where the name ‘TOPOSOPHY’ comes from? Viewing a destination through a narrow lens, it's easy to fall into the trap of presenting a destination in terms of its tourism activity today, rather than what it could offer tomorrow. TOPOSOPHY likes to do things differently. We take a step back and study the whole place ('topos' = place in Greek) with a critical but enthusiastic look at where the destination sits compared to its competitors, both near and far. The result for our clients is the choice of a totally integrated range of services including destination strategy and planning, place marketing & branding, market intelligence, trade marketing, policy advice & government support among many others.