TOPOSOPHY MOVES INTO BLUE WATER WITH THE WIND IN ITS SAILS
June 26, 2017
Posted By: Marta Mills
TAGS:
Destination Marketing,
Yachting
Toposophy is sailing into the beautiful blue waters of the Hellenic coast with the Greek Marina Association as it works towards promoting Greece as a safe, year-round, experiential yachting destination. Greece has the longest coastline in Europe with more than 6,000 islands and islets. These attract visitors from around the world, be they high-end yachters seeking luxury or amateur sailors seeking a sunny escape. Whatever their reasons for sailing, all of those on the water deserve the highest level of service and safety, which is why we aim to unlock the true potential for more than 22 marinas - with a total capacity of approx. 8,500 berths - through a coherent destination marketing plan. At the same time we’ll execute a targeted travel trade strategy for foreign markets. It’s a challenging and promising project, fully reflecting our ambition to “reveal the best of every place has to offer” as well as our love of bringing local charm to a global audience.
COMMENTS