TOPOSOPHY DEEP DIVES INTO EUROPEAN MARKETS FOR LEADING LUXURY RESORT BRANDS

Germany, France and the Netherlands are major source markets for booming Greek tourism sector, exceeding 6.5 million arrivals annually.

Toposophy provided market research and analysis for a 360º communication campaign of two highly awarded, luxury hospitality brands, Sani Resort and Ikos Resorts. 

Through an integrated research methodology, we were able to highlight perceptions, preferences and behaviors during the entire traveler journey leading to a comprehensive market segmentation. The expertly designed and timely executed online survey for all selected markets, provided valuable and real-time insights regarding inspiration, information, planning and booking as well as awareness and loyalty. 

Our extensive desk research module, included expert review and benchmarking of more than 100 sources, in regard to: 

• Source market characteristics 

• Traveler profiling and online travel behavior

• Sectoral topics such as luxury travel, health and wellness, gastronomy, all-inclusive, etc. 

The end-result – supplemented by an intensive site audit and thorough customer consultation process - was a detailed audience profiling distinctive for each brand, including demographics, available income, key drivers and motives, as well as travel behaviors.

Project was delivered in order to meet tight “Go Live” deadlines. 

The “Feel Sani – Sentir Sani – Fuhle Sani – Voel Sani” campaign – designed and executed by Isobar, iProspect and Carat – could not be based on more solid insights.

Toposophy works with the hospitality industry by providing market intelligence, marketing strategy and product development solutions as well as design and execution of meaningful and innovative communication campaigns.

For more information, please contact us at: info@toposophy.com