PRESENTING THE COVID-19 DMMO CONTINUITY CHECKLIST WITH EUROPEAN CITIES MARKETING

We’ve created a comprehensive guide to help guide destination marketing and management organisations to support their tourism sector and local communities in the coming years.

Earlier this week, European Cities Marketing, the network of 125 European DMMOs improving the competitiveness and performance of leading cities of Europe, published “The DMMO Covid-19 Continuity Checklist – An ECM Guide for Sustainable Recovery.” When creating this vital resource, our Strategy and Research team looked beyond travel and tourism to understand some of the broader impacts that Covid-19 is likely to have on place management and marketing. 

Dividing the recommendations into three consecutive phases: response, resilience and recovery, we give practical advice for the whole range of areas that modern DMMOs have to consider, including: 

• Policy making and advocacy 
• Product and service development 
• Placemaking and community support
• [Internal] HR & Business operations
• Research and intelligence, and; 
• Marketing and communications 

What you will find in the ECM Covid-19 DMMO Continuity Checklist:

• A deeper understanding of how the pattern of recovery will look - and which milestones to guide you in moving from one phase to the next
• Trends in place making, citizens’ expectations and the role of the DMMO that have been accelerated by Covid-19
• Examples of good practice carried out by DMMOs across Europe in supporting their cities through the Covid-19 lockdown
• Comprehensive recommendations for all aspects of DMMO operations
The ECM Continuity Checklist
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What TOPOSOPHY can do for you

We have been global thought leaders in destination development, management and marketing for the last 10 years. We transform places and destinations through the skills and international experience of 12 members of staff and a global network of 20+ experts. In total, we have undertaken projects and offered integrated solutions to trusted clients in 20+ countries across 4 continents. We’re ready to support you too. 

Some of our Covid-19 recovery services include: 

• Consumer sentiment research 
• Business support guidance 
• Internal assessments and organisational change management 
• Destination supply and demand analysis 
• Place branding strategies
• Recovery marketing plans
• Advocacy planning and communications
• Rapid destination strategy refresh (using sprint methodology)
Contact us

If you’d like to know more about what we’ve presented here, you’re always welcome to get in contact with us. Just drop us a line at info@toposophy.com or send us a note through our contact page.