SHARING ECONOMY AND THE GREEK TOURISM & HOSPITALITY SECTOR

FEATURED PROJECT

This study focuses on the analysis of the sharing of assets, as a growing phenomenon in recent years, which has allowed consumers, through the online platforms of the sharing economy, to gain temporary access to goods and services, and use them according to their needs.
Understanding phenomena such as these is a crucial step to take before the traditional providers of tourism and hospitality services start to examine in what ways they could engage in innovation and raise their game against competition inside and outside the sharing economy.
To strike a balance between interpretations of challenges and opportunities, the report evaluates data from domestic and international experience in order to enable an integrated analysis of the influence of the sharing economy on the tourism and hospitality industry in Greece. 

The publication of this report at this juncture is intended to serve the following purposes:

- Provide a concise overview of the emergence and expansion of the sharing economy with a focus on key drivers and concerns.
- Assess the prospect of integrating business models and tools of the sharing economy in the general context of travel-related services in Greece.
- Provide suggestions to the Greek hospitality industry concerning the adoption of innovative
practices that could help them deal more effectively with the changing conditions and trends of the international tourism market.
- Put forward recommendations in relation to the development of a regulatory framework concerning the provision of accommodation services through the companies of the sharing economy.
- Set the agenda for a future debate among tourism stakeholders, public authorities, and the key actors of the sharing economy