Given that the rise in global tourism is set to be driven by young travellers, especially from countries in the Asia Pacific region, how will the world’s most popular destinations cope with the rising tide of tourists, and how can destinations still ensure they give travellers the high-quality experience they expect?

For the tourism sector, tourism congestion and how to manage it effectively, is a hot topic. Knowing that today’s young travellers (Millennials) will be shaping future demand, the Pacific Asia Travel Association, in partnership with Visa Worldwide decided to call on Toposophy to carry out some unique research. This research would help policymakers in destinations around the world understand the challenges associated with congestion, and how they could put in place measures to help attract travellers away from crowded city centres to discover authentic, local experiences.

Knowing Millennials, and how to make the best of what every place has to offer are our forté, so we were glad to assist.