BLOG
November 10, 2010
Posted By: Manolis Psarros
TAGS:  destination branding, new zealand, Simon Anholt, Tom Buncle, unwto

Destination Branding Workshop (PART THREE): Strategies in Action - New Zealand

New Zealand: From Fuddy-Duddy Destination for Émigrés to Funky Hotspot for Adrenalin Junkies By Tom Buncle, Managing Director, Yellow Railroad (Nov 2010) – for abouTourism blog (Manolis...

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BLOG
November 3, 2010
Posted By: Manolis Psarros
TAGS:  Brand Pyramid, destination branding, Place Brand, Tourism

Destination Branding Workshop (PART TWO): Creating a Place Brand

Creating a place brand calls for collaborative research to design an effective strategy, a high level of community & stakeholders engagement and a strong political will to implement it. When it...

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