It seems essential-maybe now more than ever- for places, no matter their size to differentiate themselves from others and send the message that they are valued options not only as far as tourism...
by Manolis Psarros - abouTourism Destination Branding is back in fashion as cities and countries all over the world pursue image makeovers designed to help them stand out in the weak global economy...
By Tom Buncle, Managing Director, Yellow Railroad (Nov 2010) – for abouTourism blog (Manolis Psarros) Question: How do you change a country’s image from one of the world’s “bad boys” to somewhere...
New Zealand: From Fuddy-Duddy Destination for Émigrés to Funky Hotspot for Adrenalin Junkies By Tom Buncle, Managing Director, Yellow Railroad (Nov 2010) – for abouTourism blog (Manolis...
Creating a place brand calls for collaborative research to design an effective strategy, a high level of community & stakeholders engagement and a strong political will to implement it. When it...
STAY TUNED
CONTACT US
DROP US A LINEOUR NEWSLETTER
HEY THERE!
I’M YOUR HERO!
I ‘ll have our blog posts delivered fresh right to your inbox.