Tourism boards around the world, such as in Canada, Australia, Iceland amongst many others, have been embracing crowdsourcing for the last few years. Engaging the local community, giving them the...
During the ITB 2012, IPK International unveiled the preliminary results of the World Travel Monitor® survey which show a 5% rise in global outbound travel (with overnights) in 2011 to 750 million...
They are new, fresh and big and they are all partnerships with a cause. Scotland is set to maximize its exposure to a global audience, through a joint marketing campaign with Disney for a new...
A recently released study by Amadeus: Empowering inspiration: the future of travel search, identifies trend-setting consumers' behavior and motivations when shopping for travel online and identifies...
Destinations are competing in a crowded marketplace where travellers are not particularly loyal to specific destinations and visitation decisions are affected by multiple factors. Developing a...
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