According to the latest statistics, the internet is nowadays involved in almost 85 % of holiday purchases while smartphone mobile usage is steadily increasing along with the demand for more travel...
The devastation in Japan will have long-term consequences. But research suggests crises often have a short-term impact on travel The world has looked on in horror at the accumulating disasters in...
Originally posted in DMAI website: destinationmarketing.org As a follow up to the previous post on social media metrics, here are a few more social metrics to measure, uncovered as DMAI’s Standard...
Egypt Celebrates its Revolution with New Tourism Campaign Unveiled at ITB Egypt launched a global advertising campaign on Thursday with a series of slogans celebrating its recent revolution. The...
The UK Government’s new strategy for tourism was published last week. The government's aim is to help the tourism industry achieve its potential for growth in three ways: by creating a sustainable...
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