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Digitize That! Innovative Destination Marketing Initiatives

Fresh and creative initiatives harnessing the power of digital media and tools designed to maximize engagement while following an integrated marketing approach. VisitBritain Digital Torch...

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Destination Videos & Apps: Inspire and Engage!

Mobile applications provide an efficient experience merging a huge amount of information and services down into one small mobile device, cancelling any previous reliance on maps, guide books or...

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Airlines on a Digital High

Even though airlines had historically been early adopters of new technologies, they were quite late fully adopting digital media. However especially after the Iceland volcano...

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"The Most Social Cities” Index

"The Most Social Cities” Index is a unique initiative aimed at rating Internet social communities of cities. The study is jointly being carried out by Best Place – European Place Marketing Institute...

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Destinations Dressing up for Valentine's Day

Since this is the "Love" week of the year, its a nice opportunity to have a look at some -Valentine's special- online & offline marketing initiatives that caught our eye. We liked what we saw, with...

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