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Athens Bench Mark: A creative web competition for benches throughout Athens sets out to help improve city life!

The City of Athens and the international non-governmental organization "The World of Athens" have joined forces to launch the global online contest called Athens Bench Mark in effort to makeover...

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Size doesn't Matter! Israeli Tourism Campaign

[vodpod id=Video.3106416&w=425&h=350&fv=%26rel%3D0%26border%3D0%26] more about "Size Doesn't Matter - Israeli Tourism...", posted with vodpod

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To go Viral or Not?

As destinations' revenues continue to decline and consumers remain tight-fisted with their leisure budgets, local agencies that promote tourism are trying to focus their promotional strategy on...

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Emotional Marketing & Destinations: Breathtaking Athens

Breathtaking Athens, the official DMO for The City of Athens,Greece  produced a short viral film to promote Athens as a tourist destination to a global audience. The film reveals a wide variety of...

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Destinations team-up with airlines to attract more tourists: The VisitBritain's Case

Airlines, especially the national carriers, play a major role and assume the most important component in boosting a destination’s visitor flow. There is no doubt the airlines’ role is important not...

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