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Smart City Branding

Cities of the future will have to be “smarter” if they want to succeed by providing better services and quality of life to its citizens. That is the reason why they will also have to manage their...

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In Partnerships We Trust- Collaborative Destination Marketing

September, can also be considered as the month of fresh beginnings, and during the last few days we have seen the launch of quite a few exciting destination marketing initiatives. This week we have...

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Grassroots Destination Marketing Initiatives

Here are some fresh & interesting grassroots marketing initiatives, to give us some food for thought: Ireland & Food Tourism Development Fáilte Ireland has launched a search for 12 “food champions”...

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Local Destination Marketing - Take a Look "Inside"

This is a selection of recent marketing initiatives from England, Scotland and France aimed at promoting domestic tourism and 'staycations', local collaboration and product development as well as...

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The Destination Marketing Landscape: The Role of DMOs

2012 has been declared as the year of integrated online & offline marketing while digital technology is nowadays at the epicenter of the tourism experience. Since the budget of a DMO and its...

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