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To go Viral or Not?

As destinations' revenues continue to decline and consumers remain tight-fisted with their leisure budgets, local agencies that promote tourism are trying to focus their promotional strategy on...

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State of the Internet

Remember that “If You Printed Twitter” image that made the social media rounds two weeks ago? A similarly formatted graphic that describes the state of Internet use and adoption has been published...

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BBC Sport - Vancouver 2010 Olympic Winter Games Animation: Amazing Trailer!

[youtube=http://www.youtube.com/watch?v=-Xwe5x77m8U]

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Emotional Marketing & Destinations: Breathtaking Athens

Breathtaking Athens, the official DMO for The City of Athens,Greece  produced a short viral film to promote Athens as a tourist destination to a global audience. The film reveals a wide variety of...

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Destinations team-up with airlines to attract more tourists: The VisitBritain's Case

Airlines, especially the national carriers, play a major role and assume the most important component in boosting a destination’s visitor flow. There is no doubt the airlines’ role is important not...

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