by Manolis Psarros - abouTourism Destination Branding is back in fashion as cities and countries all over the world pursue image makeovers designed to help them stand out in the weak global economy...
A week ago, four international television channels - Euronews, National Geographic Channel, Discovery Channel and Eurosport - started airing advertisements about Bulgaria. The initiative, launched...
2009 was a year filled with challenges for the destination marketing industry, but by 2010 things seemed to be taking an up swing. At Annual Convention, DMAI debuted a video titled "Right Here.
Many DMOs are using celebrities to promote their destinations both domestically & internationally. While asking from a celebrity to join a tourism campaign might be considered as a rather expensive...
Gastronomic tourism refers to trips made to destinations where the local food and beverages are the main motivating factors for travel. It is also known as “food tourism”, “tasting tourism” or...
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