Just as VisitEngland unveiled plans for a national marketing campaign to promote accessible tourism in England next year, we talk with Ivor Ambrose, Managing Director of the European Network for...
It’s all about integration, at all levels- whether that is resources, stakeholders or activities integration which at the end, aim for the deepest connection amongst visitors and the destination! As...
Film-induced tourism is one of the fast growing sectors of the tourism industry and this is something that both the UK and New Zealand know very well. James Bond on VisitBritain's Service On Global...
This is a selection of recent marketing initiatives from England, Scotland and France aimed at promoting domestic tourism and 'staycations', local collaboration and product development as well as...
2012 has been declared as the year of integrated online & offline marketing while digital technology is nowadays at the epicenter of the tourism experience. Since the budget of a DMO and its...
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