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Top 5 AbouTourism Articles for 2013!

As we wrap up 2013, it is time to take a look at some of your favorite and most read articles from this past year. During this past year, abouTourism offered insights on destination marketing and...

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The Changing DMO Landscape: 2013 DMO Organizational & Financial Profile Study

Investment in official destination marketing organizations (DMOs), continues to grow at strong, sustainable levels according to a new study just released by Destination Marketing Association...

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Market Segmentation: Who's Your Target?

It's time to take advantage of the available data to get to know your target audience! Segmenting your market will give you the information you need to reach them all with relevant messaging both on...

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Destination Marketing: Social Media Campaigns that Work

Slovenia, through the Slovenian Tourist Board (STB) has a well developed digital presence promoting the country as a tourism destination. In order to raise awareness of Slovenia as a high class and...

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Athens is Awarded for Marketing Efficiency & Ideas that Work!

The largest online & offline integrated marketing initiative ever launched for the City of Athens, has been  honoured with an international efficiency award! 2012 came to the best possible close for...

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