20 MILESTONES FOR 2016

Ahead of another exciting year, we take a look back at 2016 and share with you Toposophy's highlights.

THE POWER OF PERSUASION: HOW TRAVEL INFLUENCERS CAN BECOME A DMO’S NEW BEST FRIEND

Energetic, dynamic, imaginative and flexible. increasing numbers of travel brands are discovering the value of building long-term relationships with travel influencers, and tapping into their...

‘OVERTOURISM’ IN EUROPEAN CITIES: THE PRESSURE IS ON

Long queues, high prices, angry residents and that creeping feeling that things are getting out of control. The problem of ‘overtourism’ is posing an enormous challenge for some European cities...

HOW AIRBNB HAS GIVEN LOCAL RESTAURANTS A BOOST

The AirBnB phenomenon was not a completely ground breaking concept. The concept of staying at a guesthouse and kipping in a spare room has been around for for centuries.

HOW TO WORK WITH TRAVEL BLOGGERS

A FEW SIMPLE GUIDELINES FOR DMO’S AND BRANDS TO FOLLOW WHEN WORKING WITH TRAVEL BLOGGERS & INFLUENCERS

I’ve outlined in this post a few simple key guidelines that DMO’s and brands should follow based on my previous experience of running blogger campaigns and being involved in them as a blogger.