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Who's your Target? Destination Marketing & the LGBT Market

Identifying and selecting those market segments that have the best potential for the goals of the destination is certainly not possible without thorough knowledge of the needs, wants, and...

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Crowdsourcing for Destination Marketing- Make it Personal!

Tourism boards around the world, such as in Canada, Australia, Iceland amongst many others, have been embracing crowdsourcing for the last few years. Engaging the local community, giving them the...

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