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Mega Destinations! Place Branding for U.S., Europe & S.Africa

It seems essential-maybe now more than ever- for places, no matter their size to differentiate themselves from others and send the message that they are valued options not only as far as tourism...

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Destination BrandWatch: Airlines Teaming Up with Destinations

Tourism Australia and Singapore Airlines launch marketing campaign An £800,000 advertising campaign to help boost tourism from the UK to Australia in the wake of flooding in Queensland and wildfires...

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Destination BrandWatch (ASIA): New Tourism Campaigns from Taiwan, Vietnam & Cambodia

Taiwan Tourism Board Launches New Tourism Brand The Minister of Transportation and Communications said the new campaign could help the nation develop its tourism sector and reach 10 million...

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Destination BrandWatch: Digital Campaigns from Tourism Australia, Canada & VisitBritain

Tourism Australia teams up with YouTube to promote Australia Tourism Australia has teamed up with Google and YouTube in an innovative new digital marketing campaign, which will showcase many of...

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Destination BrandWatch: N.Zealand Brand Evolution & New Marketing Campaigns from S.Africa, Abu Dhabi & Korea

Continuous Brand Evolution from Tourism New Zealand unveiling ‘New Zealand 100% Pure You’ The campaign launched in Australia on 9 January with three television commercials and digital content...

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