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Digital Marketing Initiatives for Increased Targeting

Google & Visit Florida Digital Marketing Cooperative Program Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program...

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e-Tourism Seminar: Maximize Your Online Tourism Strategy-Tools & Tactics

Only one week left until the e-Tourism Seminar in Heraklion Crete, on 22 & 23 November! Maximize Your Online Tourism Strategy: Tools & Tactics Following the success of the first e-Tourism seminar...

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Videos Will Rule the Web- Destinations Come Alive and Inspire

Recent predictions show that video will account for 50% of all consumer internet traffic by the end of 2012, while almost 60 % of viewers watch video before reading text on the same webpage and are...

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Online/Offline Marketing Integration Case Study: This is Athens

User Generated Content & Reputation Management through Integrated Online & Offline Marketing efforts Back in 2010, BreathtakingAthens.com, the official visitors' website of Athens, Greece launched...

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Top Factors Influencing Destination Choice

International survey: 4 decisions out of 10 prompted by friends & relatives’ recommendation We have all realized by now the power of reviews. It is probably a natural shift driven by the information...

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