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Top 5 AbouTourism Posts for 2012!

As we get ready to welcome 2013, we take a look back at some of our favorite and most read articles for 2012! During this past year, abouTourism offered insights on destination marketing and the...

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The Destination Marketing Landscape: The Role of DMOs

2012 has been declared as the year of integrated online & offline marketing while digital technology is nowadays at the epicenter of the tourism experience. Since the budget of a DMO and its...

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New Marketing Campaigns for NY, Australia & Ireland

The Reinvention of  "I Love NY" logo with Crowd Sketches New York just launched a new tourism campaign featuring a reinvention of the iconic "I Love NY" logo. For the first time ever, the State has...

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Developing a Social Media Strategy for Tourism Destinations

Slovenia Social Media Marketing Strategy  2011-2012 In 2011, TEAM Tourism Consulting prepared the ‘Slovenia Social Media Marketing Strategy for 2012’ for the Slovenian Tourist Board (STB). STB...

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Digitize That! Innovative Destination Marketing Initiatives

Fresh and creative initiatives harnessing the power of digital media and tools designed to maximize engagement while following an integrated marketing approach. VisitBritain Digital Torch...

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