BLOG
September 4, 2013
Posted By: Manolis Psarros
TAGS:  Destination Marketing, Health & Wellness, LGBT, market segmentation, Philly, thailand, Washington D.C.

Market Segmentation: Who's Your Target?

It's time to take advantage of the available data to get to know your target audience! Segmenting your market will give you the information you need to reach them all with relevant messaging both on...

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BLOG
July 4, 2013
Posted By: Manolis Psarros
TAGS:  LGBT, market segmentation, New York, new zealand, same sex marriage, tourism marketing, trends, wedding

LGBT Market Trends & Destination Marketing

As the global visibility of the lesbian, gay, bisexual and transgender (LGBT) community increases, there has a steady increase in interest in this community as a consumer group, a trend which is...

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