BLOG
December 24, 2010
Posted By: Manolis Psarros
TAGS:  campaigns, Equador, Greece, new zealand, Seychelles, Tourism

Destination BrandWatch: New Marketing Initiatives from New Zealand, Las Vegas, Greece, Ecuador, Seychelles and more..

New York Yankees Star to Promote New Zealand New York Yankee Curtis Granderson is heading to New Zealand in January with the help of Tourism New Zealand.  One of America's top baseball players...

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BLOG
November 10, 2010
Posted By: Manolis Psarros
TAGS:  destination branding, new zealand, Simon Anholt, Tom Buncle, unwto

Destination Branding Workshop (PART THREE): Strategies in Action - New Zealand

New Zealand: From Fuddy-Duddy Destination for Émigrés to Funky Hotspot for Adrenalin Junkies By Tom Buncle, Managing Director, Yellow Railroad (Nov 2010) – for abouTourism blog (Manolis...

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BLOG
April 6, 2010
Posted By: Manolis Psarros
TAGS:  brandjacking, Destination Marketing, new zealand, tourism australia, tourism campaign

To Go Viral or Not - PART II: Online ambushes hit Tourism Australia’s new campaign

Tourism New Zealand played a social media April Fool’s Day joke on Tourism Australia by brand-jacking a new million dollar campaign called There’s Nothing Like Australia - reminding brands to...

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